The #1 Job Search Mistake

What's the #1 mistake job-seekers make?

Drumroll please... 🥁

Hands-down, it has to be: NOT understanding their audience.

Exhibit A: When we job-seekers work on our resumes, we often think of them as term papers. Every single sentence has to be perfect, every single bullet - even our Hobbies at the end of the second page - has to be carefully constructed.

And yet...

When an actual recruiter reads our resumes, they do so in just 6 SECONDS - on average. Both because they're time-starved (the average recruiter has 30-40 roles to fill and 250 resumes to review per role) and because they're looking for an overall impression - do you feel like a rockstar Product Manager or Accountant? Or are you just Confused or Meh???

So the #1 way to break through this disconnect is to put yourself (or better yet, a trusted friend) in the recruiter's seat.

Instead of reading each bullet separately (which no recruiter will ever do), what's the OVERALL impression?

-> Are you clearly focused on this SPECIFIC role?

-> Do you have a track record of MASSIVE success?

-> Will presenting your resume to the hiring manager get me PROMOTED or FIRED?

That's how we break through the looking glass and speak directly to our most important audience! ⚡️