Learn LinkedIn from an Insider
While many people assume LinkedIn is just another social network, insiders know the truth:
LinkedIn is the #1 way that recruiters find talent today.
And having served as a leader for LinkedIn’s Education Team (which built the beloved Alumni Tool), I know first-hand that students + alums who use LinkedIn well are significantly more likely to land their dream opportunities.
So join this former insider for a deep dive into how LinkedIn really works!
Get the #1 LinkedIn Book
LinkedIn is powerful - but it’s also really confusing.
That’s why my LinkedIn colleague Omar and I put together the definitive guide to the site, including:
A sneak peek at the $10,000 LinkedIn Recruiter platform that determines whether you get found for top opportunities
A full analysis of the LinkedIn algorithm to determine which parts of your profile matter the most
A complete walk-through of networking etiquette on the site to help students + alumni put their best foot forward
So now you and your students can make the most of the site - just like insiders do.
Get the Only LinkedIn Course Built by Insiders
As helpful as it is to have a printed guide to LinkedIn, seeing LinkedIn in action is even more useful. Which is why we built our LinkedIn training course full of step-by-step demos - and why it’s licensed by over 200 universities globally.
Plus, you can even get unlimited access for your whole community - including students, alums, and staff.
Get Live Training for Students, Alumni + Staff
Want a LinkedIn expert to walk your students, alumni, or teammates through all the big questions:
How does the LinkedIn algorithm choose which profiles to prioritize?
How do you build a profile that attracts recruiters?
Do I really need to get LinkedIn Premium and Endorsements (Hint: Nope!)?
What’s new on LinkedIn this year?
Then be sure to hire the trainer who’s already led over 1,000 LinkedIn workshops across six continents - from the Asia School of Business to Audencia and from Yale to York.
Get My Best LinkedIn Tools, Free
To help you and your students succeed on this critical platform, I’ve built dozens of free tools and guides. Check out some of my favorites:
Get a Free LinkedIn Profile Review: Review any of my books and I’ll review your profile!
Profile Grader: Get automatic feedback on the Top 10 components of a great profile
ProfileBot 4K: Upgrade your LinkedIn profile Headline, Cover Photo, About section - and even your posting strategy
Profile Checklist: An insider’s guide to the parts of your profile that matter most - and least!