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Market Your Masterclasses

Once you have your custom URL, you’re ready to share it with all your students, alumni, and colleagues. And since your license is unlimited, you don’t have to restrict access or count seats - so feel free to share far and wide.

  1. Share access with all of your career coaches so they can distribute to their audiences.

  2. Launch it to your students and alumni by using our email + social media templates.

  3. Be sure to continue sharing throughout the year, especially at highly relevant moments:

    • Pre-Matriculation: Encourage students to begin their career exploration before they even get to campus

    • Orientation: Help students build a solid LinkedIn profile from the beginning so they’re ready to network

    • Mid-Year: Get students ready for interview season with LinkedIn’s research and interview prep tools

    • End of Year: Support students looking off-campus with company list-building and networking tools

    • Graduation: Send students off into the world with lifetime access to the masterclass and all future updates

  4. To track usage, feel free to use either of these two options:

    1. Contact me anytime for a full report.

    2. Alternatively, you can set-up a simple pre-registration form that lets you see how many users have registered live - as well as capture additional information (e.g., student vs. alumni status, programs graduation years). Just click here to make a copy of my form template - and then edit as desired (don’t forget to include your custom URL on the confirmation page)! If you create a pre-registration form, just let me know so I can make sure to share the same URL when communicating course updates.

  5. By default, your custom URL will give recipients access to ALL my courses (LinkedIn, AI, ATS, and Tech Careers). If you want links for just a specific course (e.g., LinkedIn), so you can merchandise them separately, just let me know!

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Market Your Workshop

Getting ready for your workshop is a breeze! Since I’ve done over 1,000 of these sessions all over the world, I can boil preparation down to a few key steps:

  1. Send me your preferred video conference link:

    • I recommend sending me a link to your video conferencing platform (e.g., https://mit.zoom.us/j/99910609766). That way you have immediate access to all registration, attendance, and recording data. However, if you’d prefer me to host, just let me know!

      And just note that all sessions are one hour of action-packed content, live demos, and hands-on practice. But I’m happy to stay on for 10-20 extra minutes of Q+A if there’s interest!

      Finally, while I can do sessions with all participants in a room together, it’s actually much easier to have everyone on Zoom (no A/V headaches!) and leads to a more engaging session too (since I can ask every participant to answer every question).

  2. Promote the workshop to your audience, using my email and social media templates (and my headshot/bio, if desired). Just remember that I have no limit on attendance and the best sessions have the most participants, so I encourage you to send the invite broadly (including students across every program, your colleagues, and even your alumni):

  3. Ahead of the workshop, just make sure that your tech set-up is ready for a highly interactive session:

    • If everyone will be joining virtually, you don’t need to do anything. Just make me a Co-Host when I join the session and I’ll take care of all the settings for maximum engagement!

    • If some or everyone will be joining in a room together, please make sure that you have two things in place:

      • A microphone that in-person participants can use to interact with me

      • A speaker system that doesn’t create an echo when participants interact with me… ;)

  4. On the day of the workshop, here’s the recommended run of show (as well as a recording of a past session if you want a taste of my style):

    • 10 Minutes Before the Session: I’ll join the webinar for a quick run-through! Just be sure to invite me in from the Waiting Room if you have that turned on. And then we can review the following:

      • Making me a Co-Host

      • Testing out screen sharing

      • Discussing the biggest challenges your audience is facing

      • Deciding whether you want to make any opening or closing announcements

    • Opening (Optional): Feel free to make any announcements or talk about why you’re excited about the session, but definitely no need for an intro (I’ll cover my background briefly during the presentation). Just be sure to click the Record button so you have a copy to share (since you have full ownership over it).

    • Presentation: I’ll spend the bulk of the time presenting and doing live roleplays with your audience. Nothing is required on your end during this time except to highlight any audience questions you want me to prioritize - or to ask your own! 🙌

    • Q&A + Closing: While I’ll typically answer several questions that come in live during the session, I’ll also reserve time at the end to take a few more. Feel free to highlight the questions that you think would be most beneficial to the whole audience. And then the floor is yours if you’d like to do any closing announcements (e.g., surveys, upcoming sessions)!

  5. Afterwards, I’ll send you my slides and all the links I mentioned. Feel free to share these and the recording within your community.